In this time of uncertainty, it is vital that your business connects with your customers and stays relevant. Within the last decade alone, most people have become accustomed to finding and sourcing whatever they want online. According to a recent study, 85% of people do research prior to making online purchases with websites and social media being the most used research mediums. Therefore, most if not all businesses need to have an effective online strategy in place to increase their brand awareness in order to grow.
Having a strong digital presence gives your brand a good platform on which to communicate with their customers, allowing you to set the narrative on who you are as a brand. More than just your website alone, your digital presence covers all the touch points a consumer may have with your brand online. While this does indeed include your website, it can also include areas outside of your control, such as the conversations about your brands on social media and online forums.
The internet can be a valuable asset for all businesses, now more than ever but only if used correctly! It provides an opportunity for brands to broaden their reach and communicate with their customers on a global scale. Your website, social media and the ads you run provide a platform to educate both your consumers and competitors about your brand and its unique selling points.
Everyone is online now and will naturally expect to find your product online as well. It follows then that your brand should appear and rank highly with a simple Google search. Simply put, if your customers can’t find your brand online, they may start to question the legitimacy of your business and products altogether. Having a good online presence displays a sense of professionalism which allows you to prove your expertise and stand out against the competition.
The first and foremost step in enhancing a brand’s digital presence online is by creating a professional and user-friendly website. Your website is a brilliant asset which allows your consumers to find you with a simple Google search and motivate them to convert. A clean modern and aesthetically pleasing website design can help in connecting with your consumers and exemplify your brand presence, brand voice and brand personality. A site that has been intentionally designed to provide an improved user experience will make a powerful first impression on consumers and competitors alike.
More than aesthetic appeal and functionality, your website should also provide valuable content. Make sure that all the information that is within your site is accurate and up to date as well as being curated according to your target audience. Sharing news updates about your brand or maintaining a regular blog whereby you provide fresh and original content related to your brand or industry can be effective in drawing consumers to your site. Paired with advanced SEO services and analytics tools, you can determine how to create the most impact and attract more customers to your content.
The next step in building a strong online presence helps you remain relevant to your audience and connect on a more personal level. Not all social media platforms are effective for your brand, so by determining what social media platforms your customers use, you can create a social media strategy which can be the most effective for your brand.
Along with this, it can be productive to monitor the narrative circulating around your brand on social media and other review platforms so that you can manage your public reputation.
Aiming for a stronger digital presence can help to open the door to connecting with a wider audience, which provides you with a foundation for increased business growth. This gives your brand the increased opportunity to boost engagement with your target audience, build your target credibility and maintain your reputation. Building your presence online is a significant undertaking, but the benefits to your brand are well worth the effort and we understand this at Bestow Branding Agency!